01
Deciding whether to bring management in house
Evaluate control, cost, expertise, and the demands your program places on an internal team.
Free eBook · 20 pages
Bring affiliate management in house.
A complete guide to building, staffing, and scaling an in-house affiliate management operation, from the first hire through a full program team.
20 pages
Practical guidance and examples
~10 min read
Read once, reference later
Instant PDF
Available after the short form
Published by Bormerco's team, the people behind the MYAP software platform, running private-labeled affiliate programs since 1999.
What's inside
A practical guide you can put to work.
Use it cover to cover or jump directly to the part your program needs now.
02
Building the right team
Define the people, responsibilities, and day-to-day operating rhythm an effective program needs.
03
Choosing the right technology
Understand the tracking, reporting, payment, and partner tools that support an in-house operation.
04
Recruiting and activating affiliates
Create a repeatable approach for finding suitable partners and helping them reach their first conversion.
05
Measuring and scaling the program
Use clear reporting and partner segmentation to focus time and budget where they can produce results.
Who it's for
Built for the people responsible for program growth.
Brands considering in-house management
You want more ownership but need a realistic picture of the work, people, and systems involved.
Affiliate program leaders
You are building an internal team and need a practical operating framework.
Marketing executives
You need to compare in-house management with network and agency alternatives.
FAQ
Common questions
More free reading from MYAP
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Want help building your in-house operation?
Bormerco's team can help you shape the program while the MYAP software platform supports tracking, partners, commissions, and reporting.