Who is Director actually for?

Brands where affiliate is (or should be) a top-3 acquisition channel. If you're spending meaningful budget in paid or influencer and want a comparable owned channel, Director gives it the seniority it needs.

How is Director different from Manager?

Manager runs the program well. Director owns the channel's growth number. That means strategy, negotiated placements, cross-channel attribution guidance, and quarterly business reviews with your leadership team.

Do you present to our executive team?

Yes. Standing quarterly business reviews are part of the engagement, plus ad-hoc board or leadership decks when you need affiliate context in front of your executives.

What kind of results are realistic?

Meaningful channel growth typically shows in 90–180 days, with placement wins and category expansions compounding after that. We commit to a channel plan and report against it every quarter.

Can we start smaller and grow into Director?

Absolutely. Many Director engagements begin as Manager. Once the operational base is stable and the channel proves out, we step up to full ownership.

Director · Managed service

Own the outcome, not just the ops.

Executive-level ownership of your affiliate channel. Strategy, negotiated placements, cross-channel attribution guidance, and quarterly business reviews. Plus everything the Manager tier runs underneath.

Trusted by teams like B&H Photo Video.

$8,000+/mo, plus software

Request a proposal See other service levels

Who this is for

Affiliate is. Or should be. A top-3 channel for you.

You're spending real money in paid and influencer and want a comparable owned channel with better economics.

Your affiliate program is real but plateaued. Recruiting alone won't unlock the next stage.

You need affiliate discussed at leadership meetings alongside paid, influencer, and SEO.

You want negotiated placements and category expansions, not just partner sign-ups.

Good operations aren't enough at this stage.

A well-run program plateaus once you've recruited every obvious partner and tuned every commission tier. The next unlock is strategic: new categories, negotiated placements, cross-channel attribution, and a seat at the growth table.

Director brings the seniority to own that number. And the operational team to execute it.

What's included

Strategy on top of a running program.

Everything in Manager

Recruiting, activation, optimization, and reporting. The full operational base.

Channel strategy & roadmap

Twelve-month plan aligned to your growth targets and acquisition mix.

Negotiated placements

Direct deals with high-value partners: media placements, co-marketing, category features.

Category expansion

Systematic entry into new partner categories: content, deal sites, creators, comparison, loyalty.

Cross-channel attribution guidance

How affiliate interacts with paid, influencer, and organic. And how to allocate accordingly.

Quarterly business reviews

Executive-ready readouts: channel performance, plan-vs-actual, next quarter's commitments.

What to expect

Milestones over the first year.

First quarter

Channel audit, twelve-month plan, first negotiated placement in motion, monthly ops rhythm locked in.

Quarters 2–3

New partner categories launched. Multiple negotiated placements live. First QBR delivered to your leadership team.

Quarter 4+

Affiliate operating as a defensible growth channel with predictable contribution and a repeatable playbook.

How we work

Diagnose, commit, execute, review.

Diagnose

Channel audit, competitive scan, and interviews with your growth and finance leaders.

Commit

Twelve-month plan with quarterly targets, category priorities, and placement pipeline.

Execute

Full Manager-tier operations plus negotiated deals, category launches, and strategic partnerships.

Review

Monthly performance reports plus quarterly business review with your executive team.

A sample quarter

What a strategic quarter looks like.

Month 1

Kickoff, audit, twelve-month plan. First category priority in outreach. Ops rhythm from Manager tier continues without pause.

Month 2

First negotiated placement live. Category expansion into second partner segment. Cross-channel attribution review with your growth lead.

Month 3

Second placement live. Monthly reports show plan-vs-actual. Quarterly business review delivered to leadership with next-quarter commitments.

Investment

$8,000+/mo

Plus your MYAP platform license. Scoped to your channel targets and category priorities.

Request a proposal See software pricing

Just need ops help?

Assistant →

Daily operations only. Keep your internal team; we handle the queue.

Full management?

Manager →

End-to-end program management without the strategic layer or QBRs.

Compare all three tiers

Low-risk to try

A strategic channel deserves a serious commitment. From us.

Director is a bigger bet than the other tiers, so we back it with clearer commitments. Here's how we make sure you're not the one carrying the risk.

No long-term lock-in

Quarterly reviews with a 30-day off-ramp. Strategy docs, partner relationships, and reporting frameworks belong to you and travel with you.

Onboarding promise

By the end of quarter one you have a written channel strategy, negotiated placements underway, and executive-ready reporting live. If we miss it, we credit the next month and keep going until it's true.

Fit call, not a pitch

Director is the right answer only when affiliate is a strategic channel. If you're earlier than that, we'll say so and recommend Manager or a targeted in-house hire instead.

Director questions, answered

Make affiliate a real growth channel.

One call to scope, one quarter to prove it, one year to build a defensible channel.

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