01
Attribution & tracking that survives ad blockers
First click to last, server-side pixels, and why the last-touch default costs you the affiliates you actually want.
Free download
The playbook for running a private affiliate program.
The same approach we use with B&H Photo Video, MGM Resorts, and TicketNetwork. Condensed into a short, tactical eBook you can read in an afternoon.
13 pages
A focused private-program playbook
~10 min read
Read once, reference later
Instant PDF
Available after the short form
Published by Bormerco's team, using the power of the MYAP software platform to run private-labeled affiliate programs since 1999.
What's inside
The operating pieces of a private program.
02
Commission structures that reward the right behavior
Escalating commissions, bonuses, category rules, and the trap of paying every affiliate the same rate.
03
Private-labeled affiliate experience
How the program looks like part of your site. Dashboards, signup, creatives, all on your brand.
04
Payments and tax compliance without the headache
PayPal, ACH, checks, 1099s. How enterprise programs handle payouts at scale.
05
Managing affiliates at scale
The relationship playbook we use with programs running thousands of active partners.
Who it's for
For teams ready to own the program.
Brands considering a private program
You want direct control of partner relationships, program rules, and the experience affiliates see.
In-house affiliate teams
You need a practical framework for attribution, commissions, payments, and day-to-day management.
Marketing leaders
You are comparing private software, networks, and managed services before deciding how to grow.
FAQ
Common questions
More free reading from MYAP
Browse every practical guide from Bormerco's team in one place.
Want to build a private program around your business?
Bormerco's team provides the services, backed by the MYAP software platform.